Go-To-Market in practice.
GTM Labs is a Go-To-Market lab created and run by Laone Bianchi, based in Porto Alegre, Brazil.
The lab builds, launches and operates digital products to take opportunities to market and evolve them after launch. Each project connects decisions on product, positioning, acquisition, conversion, operations and monetization.
This page is a summary in English. The rest of the site is in Portuguese.
Visit the site in PortugueseBuild to decide.
Every project starts with a market opportunity. From there, the lab builds, launches and operates a solution that puts that opportunity to the test: pages, interfaces, integrations, data, automation, distribution and real operating flows.
Some answers only appear when a product meets the market. That is why the lab favors short cycles of building, launching, observing and adjusting.
The goal is not just to launch websites. It is to put business decisions to the test in production.
GTM Labs in practice.
Real initiatives, built and operated in the market.
PraiasHoje
LiveThe beach decision engine for Brazil
Finds the best beaches for different experiences based on each day's real conditions.
Playas Hoy
LiveThe beach decision engine for Mexico
The PraiasHoje model applied to the Mexican market, with local data and sources.
La Playa Hoy
LiveThe beach decision engine for Spain
The PraiasHoje model applied to the Spanish market, with local data and sources.
Márcia Schenatto
LivePositioning and digital product
Positioning, digital product and Go-To-Market applied to building a professional brand.
Have a product or business to take to market?
GTM Labs combines strategy, building and operations to launch, position and grow products and businesses. The contact form is in Portuguese, but you can write in English.
Go to the contact form